Nov 17, 2022
Live videos have been thriving since the pandemic started. Businesses are cashing in on this format as it allows for more authentic interactions and visibility.
As conscious marketers, you too can get started on running your own live launches.
Tune in to this new episode of The Conscious Marketer podcast — Live Launches with Richard Taubinger and Kylie Slavik.
Key points covered in this episode:
[00:02:41] Modern audiences want transformation. They no longer want to be inundated with information. Live launches allow you to modify your message for a stronger resonance.
[00:04:40] Live launches have tons of benefits. It creates a group-friendly atmosphere for participants and allows for multi-platform streams. Pre-recorded videos work for bigger creators. But play by what makes sense for your business.
[00:08:21] There’s more than one model for live launches. Create a two or three-week webinar. Bring the offer on the first day. Follow-up with emails. If you have an active Facebook group, launch there.
[00:11:12] A good launch isn’t platform-dependent. Find what works for your audience. Ask them about their preferences to serve them better.
[00:13:55] Assign a host. Be it an inquiring student host or an authority host, this can make live launches so much easier and smoother.
[00:17:40] Thinking of your next launch? Get our Conscious Launch Accelerator, a step-by-step guide on how to get your offer into the world and serve more people.
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