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The Conscious Marketer


Jan 6, 2022

It's 2022 — are you geared towards maximizing the affiliate program in your business? You should since this strategy can expand your authority, grow your impact and boost your income.

Tune in to this new episode of the Conscious Marketer podcast — Relationship Building and Affiliate Marketing with Richard Taubinger and Kylie Slavik.

Key points covered in this episode: 

[00:05:14] One of the key principles behind affiliate marketing is growing your business with the help of somebody who already has your ideal customers on their list. What's interesting, too, is sometimes your best affiliates can be your competitors. That may not necessarily pose an issue as people in similar industries connect, even if they have the same products because they can complement each other.

[00:09:24] Build relationships because you don't want this to be a one-time thing. You promote them; they promote you. Everybody makes money. Have affiliates that make money with you and make them fans who refer to your program because they love how you help create transformation for their customers.

[00:13:49] People in our industry want to make fast money, but they don't always want to take care of the stuff that needs to be taken care of. Kylie Slavik recommends using the most recent version of the W9 forms from the IRS website, get them in a PDF format so you can send a blank one to your affiliate. 

[00:14:46] It can be really powerful even if you only have two or three people who help you promote. You don't have to have 100. If you're launching something smaller, you could even have one person who can bring you a big list size.

[00:15:44] Over the past 15 years, the affiliates and affiliate launch strategies have been one of the primary ways people have grown their business.  

[00:18:31] The most powerful thing about affiliate marketing strategy is that you are being endorsed by somebody that those people trust instead of fighting through the noise of Facebook, Google or YouTube ads.

[00:20:19] The power of relationships and providing value is at the center of the affiliate marketing strategy. 

[00:23:31] Affiliate (marketing) piece is a really wise strategic decision to build into your business. 

[00:24:57] When people are passionate about your brand, they will take action. 

[00:27:34] There are many ways to partner and implement an affiliate program in your business. The best strategy is to prioritize building relationships. Identify five ways that you could partner with people, how do you add value, and what can be the reciprocal value?

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