Nov 18, 2021
Today Richard and Kylie talk to
Dr. Harlan Kilstein. He is an author, entrepreneur, and lifestyle
coach who is referred to as the Godfather of Facebook
How can groups help with your marketing
Harlan says that Facebook refers
to groups as communities. These communities are a great place to
gather like minded people together who share ideas, goals and
Facebook wants you to build
communities. That’s one of the reasons they promote your groups at
no cost. Harlan has a keto group with 1.3 million members, and he
didn’t spend any money to attract or grow that group. In this
episode he shares how you can grow your group organically
Here are the steps to grow and serve your community
using Facebook groups.
- Search for your topic or genre. See what shows
up and Search for your topic
or genre. What questions are being asked? What types of
conversations are people having related to your topic?
- Check out the activity in the groups related to
your topic. Harlan shares a great case study about finding the
right topic and it’s incredibly helpful. Then he gives his secrets
for creating the most value for your group participants.
- When people know, like and trust you, it breaks
down the barriers. That’s why selling to your group is not just
okay, it’s a way to serve them.
- Ask your group, what can I do that will be
helpful? Listen! They will tell you what they need from you.
- Every time you go into your group and post, you
are building connections and trust. Once that is developed, it’s
okay to sell. Serve first, profit later.
- Find out how to front load your group to show
people you have knowledge and mastery of the topic/subject. In the
beginning, post several times a day.
- The most important factor in a group is
engagement. Harlan shares an easy way to get people engaged and
it’s something anyone can do, no matter your topic or expertise. As
you master engagement, Facebook will begin sending people to your
- Will your product or service benefit the people
in the group? Make offers you know will help, and lower the risk
when possible with a free trial or a low buy in. Harlan shares his
personal approach that you can make your own.
- Don’t give up. Harlan makes an incredible offer
so listen and find out how you get his eyes on your
- Set up alerts for words and topics that you
don’t want discussed in your group. Be the leader and exercise
control of your group so it’s all about service and
For healers, helpers, coaches
and others who want to serve, growing and leading a Facebook group
is one of the best ways to build a community of people who want to
engage with you.
If you’d like to be a part of
Richard and Kylie’s Facebook group, The Marketer’s Path: An Online Community for
Conscious Creators, you
can join them here for weekly livestreams and a powerful group of
Connect with Harlan:
From Groups to Goldmines