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The Conscious Marketer

Nov 24, 2022

Qigong and Tai Chi instructor Sandra Tjoa was not interested in marketing her services outside her locality. She distanced herself from the idea of using the Internet and technology.

But after joining The Conscious Marketer’s Accelerator Program, she was awakened to the endless possibilities of serving her audience online.

Tune in to this new episode of The Conscious Marketer podcast —  Accelerate Your Marketing with Sandra Tjoa.

Key points covered in this episode:

[00:19:15] Allow your audience to express their needs. Going the online route was a challenge for Sandra, but she discovered how she could create strong connections and encourage participation even through a screen.

[00:23:24] Reach out to your target audience. Sandra began with fliers and had no interest in marketing. The Accelerator workshops guided her to the right path.

[00:28:18] Know the true value of your offer. What do you really tap into? What transformation can you help cultivate with your clients?

[00:31:37] Every change makes a difference. Take baby steps and seek guidance. Online marketing can be overwhelming, but trying it out will get you to your success.

[00:32:56] Share your origin story. Your audience will feel closer to you and will be compelled to share their experiences as well, giving them a chance to be heard. In the modern day, marketers can be vulnerable.

[00:38:42] Practice grounding. You can do this for 30-40 seconds daily in the morning and at night while sitting. This helps alleviate stress and tension.


Sandra Tjoa graduated from the University of Guelph with a degree in Human Biology, Human Kinetics, and from the Michener Institute’s Respiratory Therapy program. She met her husband in Saudi Arabia, and for 14 years their family lived in several countries in Asia. During that time, she trained in Qi Gong, Tai Chi, Sword Tai Chi, and Tan Tui with a master in Singapore and since then has studied with masters in British Columbia, Washington, and California.



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