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May 11, 2023

How do you craft your bonuses in a launch? 

An effective strategy is offering bonuses that address specific objections your potential buyers may have. This ensures that the value of the additional resource and benefits matches the price of the entire program, removes the fear, and dramatically enhances the appeal and value of what you offer.

Tune in to the ᴄᴏɴꜱᴄɪᴏᴜꜱ ᴍᴀʀᴋᴇᴛᴇʀ podcast — Bonuses ▶️

Key points covered in this episode: 

[00:00:07] Introduction: Why we love bonuses.

You throw in a bonus as an additional resource or benefit when somebody works with you or buys one of your products.  

[00:04:03]  Leverage other people's information and knowledge. 

It doesn't always have to be your content. In our Conscious Launch Accelerator program, we have a list-building bonus. Eight other experts talk about how they built their lists. That makes it more valuable because you are paying the price to get wisdom from all these different people for the cost of one program. 

[00:06:01] Giving away more content is overwhelming & less helpful to people making a purchasing decision. 

This is a mistake many service-based entrepreneurs make. Most often than not, stacking more content creates overwhelm rather than buy-in, ensuring they take action and achieve the desired results.

[00:09:49] Be intentional in creating bonuses. 

A sound strategy requires proven experience that a system works. We've done over 300 launches through the years, and we spend a lot of time thinking of the bonus as much as structuring the course content. We take you through step-by-step, helping you create your course content and crafting bonuses that make an irresistible offer to your ideal audience. 


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