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May 4, 2023

"Confidence is more important than credibility." Christian Mickelsen had that to say for anybody afraid to step up in their coaching profession. 

It's not about your degrees or credentials, it’s about having the ability to connect with your audience and impart your knowledge in a way that is accessible and meaningful. 

Tune in to the ᴄᴏɴꜱᴄɪᴏᴜꜱ ᴍᴀʀᴋᴇᴛᴇʀ podcast — Confident Coaching with Christian Mickelsen ▶️

Key points covered in this episode: 

[00:00:30] Introduction: Get to know Christian Mickelsen

Bullied and teased for being poor, he found solace in personal growth books at age 12. When life wasn't working the way he wanted, Christian hired his own coaches to help him change his health, business, and love life. Today, he has built a multi-million dollar coaching business that has made the Inc. 5000 fastest-growing companies 4 years in a row. 

[00:06:59] Coaching is the most powerful force for change on earth. 

And If you're someone who wants to help others for a living, you deserve to be rewarded handsomely for doing so. You can make milestone changes and take your business to the next level, if you too understand that coaching is the answer.

[00:08:46] "Confidence is more important than credibility." 

Christian has to say this for anybody afraid to step up in their coaching profession. It's not about your degrees or credentials but instead having the ability to connect with your audience and impart your knowledge in a way that is accessible and meaningful. 

[00:11:39] While there are many ways to attract clients, Christian attests to the remarkable effectiveness of a free session.

Learn how to implement this in your own business (and avoid falling into the trap of solving your client's problem too soon!)

[20:09] Uncovering client challenges.

Lack of clarity is often the biggest factor why the people you serve are stuck and delayed in progress. As a coach, investigate and dismantle these beliefs and help them resolve the challenges holding them back.

[26:33] So many people have the illusion that they can do it themselves without a mentor or a coach. 

Think about it: we've all had teachers and mentors at some point in our lives. Even the most accomplished athletes work with coaches to hone their skills. Having a coach can make all the difference. 

And while some may argue that they don't need help, the truth is that even if you could do it alone, it's much easier and faster with a coach by your side.

[35:24] The person you invest with gets some money – but you get their wisdom, advice, and shortcuts. 

You, as the client, decide the value of your investment when you take up an offer for next-level coaching programs. What you pay for is their experience, wisdom, and advice - the precious shortcuts that can help you reach your goals faster. 

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Christian Mickelsen is a leading authority on personal development and coaching, and is the author of 4 number one best-selling books. He's the owner of a multi-million dollar coaching business that has made the Inc. 5000 fastest growing companies 4 years in a row, and he's been featured in Forbes, Yahoo Finance, and MSN, among others. He's helped thousands around the world experience the life-changing power of coaching, and is on a mission to get the whole world coached.

Connect with Christian:

Facebook: https://www.facebook.com/christianmickelsenofficial

Youtube: https://www.youtube.com/user/coachesWithClients

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