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The Conscious Marketer


Oct 28, 2021

Richard and Kylie are talking launches and who better?

Listen to find out how to get ideas out to the world without spending a lot of money and time with the seed-launch formula.

Carpe diem, Latin for “seize the day” comes from one of Richard’s favorite movies Dead Poets Society. In an early scene the profession (Robin Williams) takes his class of boys to see the notable men who preceded them. He points to them and explains that they are dead and gone, no longer worrying about asking a girl out etc.

All of us only have today. You have your gifts to share, and you know what your mission is. That’s a great place to start. It’s never going to be the perfect time with the perfect logo and the best technology etc. Plan your launch and go for it.

This method is also a great way to reduce risk. There is less financial risk, less time risk and less reputational risk. It’s also one of the best ways to find out if your offer works.

Put the offer into the market, sell it and then deliver live trainings. You don’t even need to have the entire program completed! Put your outline together and be prepared for week one and launch.

Kylie shares how she filled a copywriting course with an email, a Facebook post and a pdf with a link to pay. That’s all. Her success formula:

  • She had a group of people she’d connected with by sharing over time
  • A recognized a need – copywriting training and support
  • An offer that provided what her audience wanted, Kylie’s feedback on their writing

How can you use this same formula?

Your clients want the result. They aren’t looking for a fancy name (or as Kylie’s friend Travis says – fancy schmancy) and slick design. They want help, results, and transformation. You don’t need to dazzle with design to do that.

Another bonus: every time you launch you learn something. Things change, new opportunities come up and others go away. Be clear what the offer is, what the transformation is and get it out there.

You can keep it simple by understanding what your people are going through. Demonstrate empathy with your content and offer. It’s also okay to reframe your offer in multiple ways. Kylie shares a relevant story around how they did that for a client when the pandemic began.

 Always be offering. Richard touches on how your audience will want to hire you or buy from you on their timeline. When you launch and share offers even those who don’t buy (today) still notice you and your work. They begin to see you as an expert and a leader. That’s key to building the trust that Kylie mentions as a key component to her success without a huge list or large social media following.

Why Richard and Kylie recommend the seed-launch formula:

  • We don’t know how much time we have or how the market may change. Take that as permission to launch right away.

  • Never give up. Use the data from your launch to revise, reframe and try again.

  • You get better as you go. There really is nothing more helpful than experience.

  • Serve more people. We don’t know what tomorrow will bring, so make your impact and launch even if things don’t feel perfect.

Be clear what the offer is, what the transformation is and get it out there. Richard Taubinger

Audience trust is your greatest asset. Kylie Slavik