Feb 2, 2023
We can all relate to not wanting to be seen as "marketing" ourselves and our work. Launch Strategist, copywriter, and certified life coach, Natalie Taggart Ferris shares the secret of how she could assist entrepreneurs operating in the conscious and spiritual space to overcome that fear and successfully market themselves.
Tune in to the ᴄᴏɴꜱᴄɪᴏᴜꜱ ᴍᴀʀᴋᴇᴛᴇʀ podcast — The Power of Your Origin Story & Content Marketing with Natalie Ferris. ▶️
Key points covered in this episode:
[07:24] Introduction: The story of storyteller, Natalie Ferris
Listen as she tells her own "hero's journey," pursuing her love for copywriting, quitting her job, and starting a coaching business. Struggling with self-doubt, knowing her message and marketing, she sought help from Kylie and found her way to helping others sell their programs and scale their magical work through storytelling.
[10:42] Fact: Conscious entreps are afraid to put themselves out there. We all recognize the essential steps needed to expand our business, but we hesitate due to apprehensions surrounding marketing ourselves. 🤷♀️ It is time to shift our perspective and realize the power of telling our origin story as the ultimate tool to achieve our purpose and share our work with the world.
[17:05] Not everybody has a larger calling.
If a passion drives you to make a difference in the world, recognize that it is a calling only a few have been given. Not everyone is blessed with the gift of serving others. Trust your instincts and have the courage to follow through. ✨
[20:38] Consistency is something every successful business person and the creator must master. Lean in and understand how your hero's journey can help you become more consistent, especially with sales
[25:50] The difference between the story being about you and the story being about your clients. In Natalie's story strategy framework, talk 20% about you and 80% about your ideal client and their journey. Many business owners talk too much about themselves and forget to enter the conversation in their customers' heads.
[30:31] To be more sustainable with your marketing, a story strategy and conversion plans ensure that you are not just creating content for the algorithm but designing your marketing in a way that you can trust is leading people down the path of working with you.
[36:12] Natalie reminds you that social media is not your diary. This is a very common mistake that entrepreneurs that biz owners can make. Sharing stories without any planning brings underwhelming returns.
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Natalie Taggart Ferris is a Marketing Strategist, Copywriter, and Storyteller. She believes that good marketing can solve problems and great marketing can change the world. The best brands connect with their target audiences with passion, soul, and values. And they do this in a way that inspires action.
Connect with Natalie:
Instagram: https://www.instagram.com/thenatalieferris/
TikTok: https://www.tiktok.com/@thenatalieferris
Pinterest: https://www.pinterest.ph/thenatalieferris/
Website: https://www.thenatalieferris.com/
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