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Jun 22, 2023

With over 40 years of sales, marketing, and coaching experience, the Fully Booked Coach Tim Brownson joins us to talk about how you can get your ideal clients with a value-based mindset.

Most entrepreneurs believe that they know exactly what they want (and don’t want!). But as humans, we are vulnerable to getting caught in the noise and letting ourselves be swept away by the competitive waves of the market.

Conscious marketers, it’s time to get clear on your core values and stay firm as you navigate the world today.

Tune in to this new episode of The Conscious Marketer podcast —  Using Values to Become A Fully-Booked Coach with Tim Brownson.

Key points covered in this episode:

[00:13:15] Growth comes with fighting integrity. Tim Brownson shares his experience in sales and how it led him to professional coaching – counting financial and time freedom and the desire to inspire others as his main reasons.

[00:19:51] Balance consulting and guiding clients. Sometimes, clients are capable of coming to better conclusions. Be there every step of the way, and know when to interject your advice and expertise.

[00:21:44] Identify your clients’ motivations. People can have core values, but we are also driven by the things we don’t want. Tim also mentions the importance of harnessing the power of AI and how he found the Conscious Marketer. Richard retells an anecdote about servant leadership.

[00:30:44] Deeply understand your values. Check if any of them conflict with one another. Find how you can implement them in your business, such as in choosing clients. Tim also emphasizes that companies should walk their talk when it comes to the values they claim to have.

[00:36:29] Faking your values is easy to spot. Our intuition can tell when companies are not truly aligned with what they say they stand for.

[00:40:36] Don’t take life so seriously! Tim values his sense of humor and never fails to add it to his marketing. He explains how his brand of comedy may not sit well with some, but his authentic expression of self is what matters.

[00:45:53] Know your “anti-values”. These are things that you aren’t willing to tolerate. It differs from person to person. Tim ends the episode by conveying his love for the process and mindset in sales.

Get Tim Brownson’s book “The Clarity Method” on Amazon:

Tim Brownson is a certified life coach, NLP master practitioner, hypnotherapist, and internationally published author. 'How To Be Rich and Happy' a book he co-authored had been published all around the world. He has always had a fascination for human values and how they shape our lives for better and worse. He sees values work as the most important that he undertakes with clients and his process which has been refined after working with many hundreds of clients has resulted in his new book 'The Clarity Book'. The process has since been adopted by scores of other coaches and he now wants to make it available to even more coaches and people super serious about self-development. After moving to the USA from the UK in 2005 he now lives just outside Orlando with his wife and 3 crazy Dobermans.



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