The Conscious Marketer: Screenwriting Principles for Brand Storytelling with Michael Hauge

Screenwriting Principles for Brand Storytelling with Michael Hauge

Apr 20, 2023

Everyone has an interesting story to tell. And it’s not just in movies, TV shows, or books. You can use the power of story for your marketing.

Script consultant, story expert, and best-selling author, Michael Hauge shares his wisdom on how you can create and tell a compelling story that attracts your target audience and ignites the soul and why you should start sharing your truth.

Tune in to this new episode of The Conscious Marketer podcast — Screenwriting Principles for Brand Storytelling with Michael Hauge

Key points covered in this episode:

[00:08:11] What makes a terrible story? Based on Michael’s experience as a script reader, a bad story is too complex, has poorly written or absent core elements, no goal, and no conflict to overcome.

[00:13:12] Bring out the hero’s inner journey. A transformation must happen at the end – whether tangible or abstract. The biggest obstacle to conquer is the fear of taking an emotional risk, letting go of a past identity, and stepping into their true essence.

[00:22:13] Choose a goal that your audience cares about. Consider your market and your target audience. Share case studies. Allow them to experience the inner journey through your story.

[00:28:10] What makes a story more emotional? Add a conflict and more detail. Immerse your audience in your story by creating an atmosphere. Only share relevant details – especially for your origin story.

[00:35:24] Don’t shy away from sharing what really happened. Choose that story that tipped you into what you’re doing now. Be open about your struggles.

[00:45:23] Story is everything. The only way to stand out is to share your truth. The world needs your story!

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Michael Hauge works with people who want to change more lives, and make more money, by telling compelling stories. He has been one of Hollywood’s top coaches and story experts since 1985 and has worked with countless screenwriters, novelists, and filmmakers. He has consulted on projects starring (among many others) Will Smith, Morgan Freeman, Julia Roberts, Tom Cruise, and Reese Witherspoon. He also coaches independent consultants, speakers, marketers, entrepreneurs, and business leaders on using stories to transform the lives of their audiences, clients, and customers. He is the best-selling author of “Selling Your Story in 60 Seconds: The Guaranteed Way to Get Your Screenplay or Novel Read” and “Writing Screenplays That Sell”.

Links:

Website: https://storymastery.com/

LinkedIn: https://www.linkedin.com/in/michael-hauge-823b5791/

YouTube: https://www.youtube.com/@storymastery

Twitter: @michael_hauge

Instagram: @michaelfhauge

A free gift from Michael: https://storymastery.com/6sss/

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